Lanchester Models of Guerrilla Engagements

Bits or shots in combat? The generalized Deitchman model of guerrilla warfare

We generalize Deitchman’s guerrilla warfare model to account for trade-off between intelligence (‘bits’) and firepower (‘shots’). Intelligent targeting leads to aimed fire; absence of intelligence leads to unaimed fire, dependent on targets’ density. We propose a new Lanchester-type model that mixes aimed and unaimed fire, the balance between these being determined by quality of information. We...

Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

When do armed revolts succeed: lessons from Lanchester theory

Major revolts have recently erupted in parts of the Middle East with substantial international repercussions. Predicting, coping with and winning those revolts have become a grave problem for many regimes and for world powers. We propose a new model of such revolts that describes their evolution by building on the classic Lanchester theory of combat. The model accounts for the split in the popu...

Stochastic Attrition Models of Lanchester Type

Canonical Methods in the Solution of Variable-Coefficient Lanchester-Type Equations of Modern Warfare

This paper develops a mathematical theory for solving determin-istic, Lanchester-type, 'square-law' attrition equations for combat between two homogeneous forces with temporal variations in fire effec-tivenesses (as expressed b y the Lanchester attrition-rate coefficients). It gives a general form for expressing the solution of such variable-coefficient combat attrition equations in terms of La...